On this episode of The Book Proposal Podcast, Debra Eckerling answers the question, “Why publish traditionally?” 

If you are using your book to establish yourself as the authority you are, if you want to get it in front of as many people as possible, try to get a traditional book deal. Start with sending your book proposal to agents and publishers. You can always do self or hybrid-publishing as your backup plan. 

When you publish traditionally, you may make less money. However, you also don't need to outsource things like cover art, editing, and formatting; you do not need to deal with production and distribution. Plus, you may get at least some PR and marketing support. Remember, no matter how you publish, there's a certain amount of promotion you need to do yourself. 

The biggest difference between traditional and self and hybrid publishing is traditional publishers pay you. They absorb the costs and have the resources to create a professional product. When you do it yourself or with support from a hybrid, you pay for all of the things; you also need to do research and quality control.

Ultimately, traditional publishing offers credibility, reach, and resources that can give your book the best chance for success.

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Debra Eckerling is a goal strategist, book proposal specialist, and author of “Your Goal Guide” and “52 Secrets for Goal-Setting and Goal-Getting.” 

Have a question about book proposals, email Deb@TheDEBMethod.com. Connect with Deb on LinkedIn and follow @TheDEBMethod for more resources and tips. Learn more at BookProposalPodcast.com.

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